The Strategy Deck

In conjunction with Seth Godin's new book, THIS IS STRATEGY, there’s now a powerful new tool you can use with your team.

The Strategy Deck is a custom set of cards that offer more than 5,000,000 combinations to help unlock the value in your work.

They’re still on press, and will ship in early October 2024. The cost is $79 a deck, plus shipping.

Seth explains that there are two reasons they work:

  1. the tactile experience of juxtaposing physical objects can prompt us to find new ways to think about a place where we’re stuck. Just as we can shuffle the cards, we can shuffle our approach.
  2. they demand conversation. When you sit with someone and deal out the four cards and then line them up, someone will be inclined to go first. They create a blank space for us to fill with our ideas.

If you’re doing work with a non-profit or to create social impact, use the code workthatmatters at checkout to save 20%.

Unless specified otherwise, all promotional orders placed on this site are non-returnable.