{"product_id":"valuable-and-visible","title":"Valuable and Visible","description":"\u003cp class=\"MsoNormal\"\u003eYou’ve built real skill. You’ve solved real problems. But in a world that rewards visibility, doing meaningful work isn’t enough. Recognition matters. Yet the modern version of “personal branding” feels exhausting.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSomewhere along the way, personal branding became synonymous with self-promotion, follower counts, and algorithm-chasing. For thoughtful professionals and students like you, that version feels performative at best and misaligned at worst. And yet invisibility is no longer neutral. If your work is going to matter, your ideas have to travel.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIn \u003ci\u003eValuable \u0026amp; Visible: Redefining Personal Branding by Leading with Impact Over Image\u003c\/i\u003e, award-winning marketing lecturer Vanessa Errecarte offers a different path: a service-first approach designed for professionals who want credibility, not clout.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eReal-world case studies and success stories that come from professionals like an optometrist, an embryologist, a leadership coach, a reality TV contestant, and more demonstrate how service-first personal branding transforms careers across diverse fields.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis is not a book about becoming famous for being famous.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIt is a smarter way to become known for something that matters.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFor MBA students, graduate students, mid-career professionals seeking career advancement, entrepreneurs, leaders, undergraduate students, and academics ready to build owned audiences and measure success by contribution rather than clicks, \u003ci\u003eValuable \u0026amp; Visible\u003c\/i\u003e proves that when substantive value drives visibility, credibility follows despite an increasingly performative marketplace.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThrough Errecarte’s proven EPIC Framework, readers learn how to clarify their positioning, package their knowledge into intellectual property, and build sustainable visibility rooted in valuable contribution.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eReaders will also discover:\u003c\/p\u003e\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eThe TRUTH framework and Fab Four question set that positions your expertise in a counterintuitive, novel way that captures attention and establishes authority with your target audience.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eA recycled social strategy that prioritizes consistency and value over algorithm hacks, allowing busy professionals to maintain visibility in just a few hours per week.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eThe SERVE script for creating authentic video content that overcomes vulnerability and builds genuine connections without performance anxiety or self-promotion.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003ePractical exercises for building owned audiences rather than relying on platforms controlled by others.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eStrategic methods for measuring success through impact and professional opportunities rather than follower counts.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44667645034566,"sku":"VALUABLEPS","price":19.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8284\/9862\/files\/HiResCover.jpg?v=1774977451","url":"https:\/\/promo.porchlightbooks.com\/products\/valuable-and-visible","provider":"Porchlight Book Promotions","version":"1.0","type":"link"}